My name is Yoana. I grew up in a small town in Bulgaria, completed my bachelor's degree in Sofia, and spent three years working in digital design before moving to Dublin for my master's.

My interest in design started long before I knew it could become a career. I found myself spending hours perfecting the layout of my school presentations, without realizing I was already thinking like a designer.

That attention to detail led me to study Graphic Design and later work in visual design for iGaming. Over time, I became more interested in the thinking behind the visuals.

So to take my skills further, I decided to pursue a Master's in Creative Digital Media & UX at TU Dublin. Moving to a new country allowed me to fully immerse myself in UX, learn from a new environment, and grow as a designer.